Silk Road China Tours

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• 2024-12-29

The 8th Silk Road Hotel Festival was successfully held in Zhangye

EbySilk Road Adventure & Private Tours - Silk Road China Tours

On December 27th, the "8th Silk Road Hotel Festival" grandly opened at the Yujing International Hotel in Zhangye. This hotel festival gathered industry experts, representatives from well-known hotels, and elite individuals from various fields, providing an important platform for high-quality development in the industry and opportunities for cooperation. It is also an important step for Zhangye to become an internationally renowned tourist destination.EbySilk Road Adventure & Private Tours - Silk Road China Tours

The "Silk Road Hotel Festival" was born out of the founder's use of regional advantages, seizing opportunities in the development trend of the hotel industry, uniting national top resources, and promoting the spirit of the Silk Road. Its predecessor was the "Silk Road Hotel Executive Practical Class." Through expert lectures, student exchanges, and tourism research studies, the platform fully demonstrates its charm and has become the main carrier for hoteliers and industry institutions to connect and communicate. With a development strategy of "based in the west and radiating to the whole country," it helps the hotel industry to develop greatly. Since Chang Junchen initiated it in 2017, it has been held in seven cities along the Silk Road, such as Zhangye, Dunhuang, Lanzhou, and Xining in Gansu. Since its inception, it has been strongly supported by 26 expert tutors nationwide, 1,700 hoteliers from 162 cities, more than 750 hotels, and more than 50 industry institutions such as Meituan Hotels and Dongcheng Group. It has been noticed and reported by more than 130 media outlets including Xinhua Net, Phoenix Net, and People's Daily, and each session has been followed by millions of hoteliers in the industry. The "Silk Road Hotel Festival" has accumulated hundreds of times of resource connections for teaching tutors and participating industry institutions, with resource connections generating more than 80 million yuan in business volume, making it one of the most concerned industry events in the hotel industry. The "Silk Road Hotel Festival" takes "high intensity, high standard, and high requirements" as its purpose, providing a feast of pleasure for the body and mind for hoteliers in the form of "learning + tourism."EbySilk Road Adventure & Private Tours - Silk Road China Tours

Zhangye's historical culture is closely connected with the Silk Road, and its unique geographical features and rich cultural landscapes provide an excellent backdrop for the "8th Silk Road Hotel Festival." The hotel festival, with the theme of "Strength Transformation, Meeting at the Summit," from the theme exhibition displaying Zhangye's historical culture to the special food experience integrating Silk Road elements, every link will make guests feel the charm of the Silk Road.EbySilk Road Adventure & Private Tours - Silk Road China Tours

The hotel festival is rich and diverse, not only showcasing local features but also inviting experts and scholars to teach. In the teaching session, teachers explained the close connection between Silk Road culture and the development of the hotel industry in a simple and profound way, sharing cutting-edge hotel management concepts and service skills, and students expressed that it was full of practical information.EbySilk Road Adventure & Private Tours - Silk Road China Tours

The organizer also invited calligrapher Wu Yongxian to write Spring Festival couplets and calligraphic treasures with the theme of Silk Road culture for hotel industry colleagues from all over the country on the spot, with a theme full of meaning and profound cultural heritage.EbySilk Road Adventure & Private Tours - Silk Road China Tours

The holding of this hotel festival not only promoted the exchange and cooperation between hotels from all over the country but also made Zhangye a gathering place for culture and wisdom, allowing Zhangye's cultural charm to be further displayed.EbySilk Road Adventure & Private Tours - Silk Road China Tours